Season Ticket FAQs

Contact the Season Ticket Office

Subscription Hotline: 804-592-3401 (Mon-Fri, 10-5)
SeasonTickets@BroadwayInRichmond.com


Frequently Asked Questions

Packages for the 2023/2024 season are no longer available for purchase, but individual tickets can be purchased as desired.

The new 2024/2025 season will be announced in the coming weeks! Subscribe to our email newsletter (select “Broadway”) to ensure you’ll receive more information when it becomes available.

The renewal window for the 2023/2024 season has passed. To learn more, visit our Renewal Info Center.

The new 2024/2025 season will be announced in the coming weeks! Renewing subscribers will have their same seats reserved for the new season, and will enjoy early access, the opportunity to upgrade/change seating, and the ability to opt out if desired. Please keep an eye on your email inbox for more information when it becomes available.

Subscribers are generally renewed into their same seats and day of the week for the new season, with a few exceptions based on show dates and availability.

If your dates or seats have been altered for any reason, you will receive a personal communication from us via email and/or phone during your renewal period to ensure the changes meet your satisfaction.

If you want to release or add seats, please contact the Season Ticket Office.

Please see below for more information about changing or upgrading your seats.

You have two options:

  1. Do it yourself with Package Exchange. In Account Manager, open your invoice for the 6-show package and click Exchange to look for different seating for the same package or a different package. If you don’t find what you want, back out of the Exchange and decide if you want to be on the upgrade list (below). If you do make an exchange, your original seats are released and may be purchased by the general public. Once exchanged, be sure to make your payment to renew.
  2. Submit a change request. After the renewal deadline, unrenewed seats will be released and the office will contact patrons on the upgrade list. We will let you know if we can accommodate your request and assist with those by phone. Be sure to pay for your current seats before the renewal deadline or you will not be contacted about a change. This is the only option the office can assist you with.

Need help? Click here for step-by-step instructions.

Looking to change your subscription for the upcoming 2023/2024 season? Visit our Renewal Info Center for more information.

  • Payment plans are available exclusively to renewing subscribers.
  • Secure the best seats. Your season tickets will be automatically reserved year after year, but you can always opt out, upgrade, or make changes at your convenience.
  • Subscribers can purchase confidently knowing their tickets and shows will be handled appropriately in response to changing conditions.
  • Can’t make your date? Flexibility to exchange your tickets into another performance of the same show – pending availability.
  • Your personal Account Manager allows you to upgrade, change, and view your subscription at your convenience.

Payment plans are available exclusively to renewing subscribers. All payment dates for the current 2022/2023 season have passed.

For the upcoming 2023/2024 season, if you are a renewing subscriber and you select the payment plan option:

  • One-fourth of your invoice total is due at renewal, with the remaining amount paid in three additional installments on May 15, June 15, and July 14.
  • Orders will need to be paid in full before seat changes are made.
  • Payment plans cannot be processed using PayPal as a payment method. Do not make your first payment via PayPal.

Please email or call the Season Ticket Office so we can make that change for you before you make a payment. Once your order is paid, we cannot split orders.

Pre-paid parking is offered as a benefit to renewing subscribers. Later this summer, a link to purchase a parking package will be provided to you via email. Parking is limited to the first 300 subscribers per performance.

Need help? Please reach out to our Season Ticket Office at 804-592-3401 (Mon-Fri, 10-5) or SeasonTickets@BroadwayInRichmond.com, and we will be happy to assist.

To learn more, please visit our Ticket Policies page.

Broadway in Richmond is not currently requiring proof of vaccine or a negative test for entry but is encouraging masks for all patrons, both vaccinated and unvaccinated.

Children under 2 years old will not be admitted to Broadway in Richmond performances.

This policy applies to all shows currently on sale. Should requirements for entry change, all ticket buyers will be alerted via email, sent by Etix.com. Updates will be posted to the event webpage on AltriaTheater.com and this website. For more information, email info@asmrichmond.com.

If you think you are not seeing our emails, please check your Spam folder or Promotions tab first.

Please add the emails below to your safe senders list, address book, and/or primary inbox tab to ensure you receive our messages.

seasontickets@broadwayinrichmond.com
broadway@mail.altriatheater.com

You may unsubscribe at any time, but please note that doing so means you may miss important ticketing and transactional communications.

If you think you have mistakenly unsubscribed or need further assistance, please email us at SeasonTickets@BroadwayInRichmond.com and we will assist.