Season Ticket FAQs

Contact the Season Ticket Office

Subscription Hotline: 804-592-3401 (Mon-Fri, 10-5)

Our staff is available to take your renewal by phone or answer your questions, weekdays 10am-5pm. Please be aware of the high volume of calls and emails we will be handling for the next several weeks. Calls may not be returned as quickly as normal, and could be returned after regular hours. Be sure to add us to your contacts so you know to answer when we call back: 804-592-3401.

Frequently Asked Questions

The new 24/25 season will be announced on Tuesday, March 19, 2024.

Check back for more info, follow along on social media, and sign up for our e-newsletter (select ‘Broadway’) to be alerted when the new show titles are announced.

P.S. – Current subscribers always get exclusive first access to the list, so please ensure you’re receiving emails from Altria Theater if you are a 23/24 season ticket holder!

The new 24/25 season will be announced, and renewals will begin, on Tuesday, March 19, 2024. Your current seats will be held for you in the new 24/25 season, attending on your same day of the week. Seats not renewed by April 19, 2024 will be automatically released.

Check back for more info, follow along on social media, and check your email: Current subscribers always get exclusive first access to the show list, so please ensure you’re receiving emails from Altria Theater if you are a 23/24 season ticket holder!

When the time comes, the steps to renew are as follows:

  1. Log in to Account Manager. Need help logging in?
  2. Find My Invoices and click your Order ID.
  3. Time to look at the details! Want to make changes?
    • If you are renewing but want to change locations or days, please click the green Exchange button on your order and follow the prompts. Note: Once the exchange is made, your original seats will be released.
    • If you are renewing and want to increase or decrease your number of seats, look for the green Request Change button and input your request. Requests will be processed on a date-received basis beginning in May. You may also call the office for assistance in dropping seats from your invoice.
  4. When you’re ready to renew, click the green Make a Payment button. You have the option of paying in full or on a payment plan. The payment plan option is an exclusive benefit for renewing subscribers only… enjoy!
  5. Tickets will be delivered to your email address on file, seven days before the first performance in your series.

Subscribers are generally renewed into their same seats and day of the week for the new season, with a few exceptions based on show dates and availability.

If your dates or seats have been altered for any reason, you will receive a personal communication from us via email and/or phone during your renewal period to ensure the changes meet your satisfaction.

If you want to release or add seats, please see below for more information about changing or upgrading your seats.

You have two options:

  1. Do it yourself with Package Exchange. In Account Manager, open your invoice for the 6-show package and click Exchange to look for different seating for the same package or a different package. If you don’t find what you want, back out of the Exchange and decide if you want to be on the upgrade list (below). If you do make an exchange, your original seats are released and may be purchased by the general public. Once exchanged, be sure to make your payment to renew.
  2. Submit a change request. After the renewal deadline, unrenewed seats will be released and the office will contact patrons on the upgrade list, beginning in May. We will let you know if we can accommodate your request and assist with those by phone. Be sure to pay for your current seats before the renewal deadline or you will not be contacted about a change. This is the only option the office can assist you with.

Need help? Click here for step-by-step instructions; click here for info about logging into Account Manager.

  • YOUR SEATS ARE YOUR SEATS. Enjoy the same seats at each show, each year. You always have the opportunity to upgrade or make changes.
  • BUY BEFORE THE PUBLIC. You’ll receive early access to buy tickets for all shows, including any new shows added throughout the year.
  • SAVE TIME & MONEY. Plan your year of entertainment in advance – it couldn’t be easier!
  • LIFE HAPPENS. Dates don’t work for your schedule? Something comes up? You can exchange your tickets for a more convenient date of the same show (pending availability).
  • PAYMENT PLAN OPTIONS. Already a season ticket holder? Great news: Payment plans are available exclusively to renewing subscribers.
  • INFO AT YOUR FINGERTIPS. Your personal Account Manager allows you to upgrade, change, and view your subscription at your convenience.
  • STELLAR SERVICE. Your Subscription Office team is here for you every step of the way! View contact info and hours.

Payment plans are available exclusively to renewing subscribers. For the upcoming 2024/2025 season, if you are a renewing subscriber and you select the payment plan option:

  • One-fourth of your invoice total is due at renewal. The remaining amount will be paid in three additional installments on May 17, June 17, and July 17, 2024.
  • Orders will need to be paid in full before seat changes are made.
  • Payment plans cannot be processed using PayPal as a payment method. Do not make your first payment via PayPal.

Please email or call the Season Ticket Office so we can make that change for you before you make a payment. Once your order is paid, we cannot split orders. See contact info and hours.

Pre-paid parking is offered as a benefit to renewing subscribers. Later this summer, a link to purchase a parking package will be provided to you via email. Parking is limited to the first 300 subscribers per performance, and is not guaranteed with purchase of a subscription.

To learn more, please visit our Ticket Policies page.

Broadway in Richmond is not currently requiring proof of vaccine or a negative test for entry but is encouraging masks for all patrons, both vaccinated and unvaccinated.

Children under 2 years old will not be admitted to Broadway in Richmond performances.

This policy applies to all shows currently on sale. Should requirements for entry change, all ticket buyers will be alerted via email, sent by Updates will be posted to the event webpage on and this website. For more information, email

Need help logging in to Account Manager? If you have forgotten your password or never visited the site, click the provided link and you will be sent an email to reset your password.

Still having trouble? Please contact the Subscription Office for assistance. See contact info and hours.

If you think you are not seeing our emails, please check your Spam folder or Promotions tab first.

Please add the email addresses below to your safe senders list, address book, and/or primary inbox tab to ensure you receive our messages.

You may unsubscribe at any time, but know that doing so means you may miss important ticketing and transactional communications.

We highly recommend that all subscribers do the following: Regularly check to ensure you are receiving emails from us; mark the addresses above as safe senders; and reach out to the Subscription Office if your email address has changed (see contact info and hours). The email address you use for Broadway in Richmond, Altria Theater, and Etix communications should be one you check often.

If you think you have mistakenly unsubscribed or need further assistance, please email us at and we will assist.

Single tickets will be on sale at a later date for each show, to be announced. The only way to guarantee your seats in advance is to subscribe.

Want to be notified when tickets become available? Sign up for our e-newsletter (select ‘Broadway’).